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EXPLORE OUR LATEST COURSE

About the founder

Shimaa Mamdouh is a fashion designer and educator with over 13 years of experience in the fashion industry. She has mentored 1,500+ students, helping aspiring designers develop their skills and build successful careers.

Through her courses, workshops, and masterclasses, Shimaa teaches fashion illustration, collection development, and the complete fashion design process. She also helps designers create cohesive collections, define their brand identity, and build a strong fashion brand with a clear creative vision.

 

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Student Work

Explore our students' fashion design sketches
Naglaa - The Roman era

Naglaa

The Roman era

Dina - Luxury minimalism

Dina

Luxury minimalism

gehad - black swan

gehad

black swan

naglaa - Surreal art

naglaa

Surreal art

Sama - Zodiac fashion inspired

Sama

Zodiac fashion inspired

nada - Phoenix Rising

nada

Phoenix Rising

Creative Direction & Design Consultation
Digital Fashion Design Masterclass (ProCreate)
Fashion Brand Identity
Fashion Collection Design
Monthly Membership


A Glimpse of My Work

Fashion is more than creating beautiful sketches—it's about telling a story through every line, silhouette, and detail. The work showcased here reflects years of creative exploration, professional practice, and a passion for teaching the art of fashion design.

Through my courses, you'll learn the same techniques and design principles behind these illustrations. From fashion sketching and digital illustration to pattern making and garment construction, each course is designed to help you build practical skills, develop your creative vision, and gain the confidence to create professional-quality designs of your own.

Customer Reviews

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JESSY

This course completely changed the way I approach fashion design

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NAGLAA

I finally learned how to create professional fashion illustrations with confidence

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GEHAD

Worth every minute—I learned skills that would have taken years to figure out on my own."

Our Services

Fashion brand identity

I'll help you build a unique fashion brand with a clear identity that reflects your style and values. From defining your aesthetic and target audience to creating a consistent creative direction, you'll have a brand that stands out in the fashion industry.

fashion collection design

Develop complete, professional fashion collections from concept to final presentation. Through creative direction, concept development, mood boards, color palettes, fabric selection, silhouettes, and design development, each collection is crafted with a strong identity, clear vision, and market-ready approach.

creative direction & design consultation

Whether you're just starting out or developing your next collection, I'll guide you through every step of the fashion design process. Together, we'll refine your ideas, overcome creative challenges, and turn your vision into a strong, professional concept.